Filmora’s Channel
AI Video Creation Workflow!
Situation
Filmora’s Social Media (Youtube and Instagram) needed a relevant piece of content that could explain how to combine two powerful tools Chat GPT and Filmora’s AI features for the audience of the channel.
2. Task
I was responsible for designing and producing a promotional tutorial long format video that showcased how AI tools, such as ChatGPT and Filmora’s AI editing features, could simplify and accelerate complex video creation workflows. My role involved shaping the creative direction, planning the storytelling approach, and ensuring the final product effectively communicated both the technical process and its value to content creators.
3. Action
I began by crafting a script from the marketing team’s brief, weaving in the features they were most eager to highlight. Once approved, I mapped out the shoot, transformed the studio into a fitting set, and oversaw the production — all while stepping in front of the camera to host the video myself. In post-production, I edited the footage and audio, applied color correction and grading, and incorporated VFX, SFX, and animated titles to enhance the storytelling. I also prepared supporting assets, including images and AI-generated visuals, before delivering the final cut for stakeholder review and approval.
4. Results
Expanded the brand’s online visibility through a high-impact explainer video with a bit of humour that simplified complex AI workflows, with strong engagement across YouTube, socials, and community channels.
Marketing Director Stephen Siu
Art Director Greg Garcia
Video Producer / Host Edgar Marquez
Project Manager Vanessa Ng