Filmora: Create it with words
Situation
In March 2024, Wondershare Filmora released version 13, introducing a groundbreaking Text-to-Video feature. To promote this update, the marketing team required a visually compelling promotional video that could clearly demonstrate the feature’s power and creativity to audiences.
2. Task
As the art director, I was tasked with creating the concept and visual direction for this campaign. It was also my first opportunity to guide a fellow motion designer through a project, ensuring the final piece reflected Filmora’s new brand identity, including the recently launched white interface.
3. Action
I developed the core concept, envisioning a playful yet stylish narrative centered around a couple in a bowling alley to highlight how text prompts could generate engaging video stories. To bring this to life, I:
Designed a series of keyframes to establish the visual storytelling and flow.
Created a starter project in After Effects, setting the animation foundation and structure for the collaborating motion designer to complete.
Ensured the new white interface was seamlessly incorporated into the visuals, aligning with the updated brand design.
Provided creative direction and feedback to the designer, balancing mentorship with ensuring a polished final product.
4. Results
The video successfully showcased Filmora’s Text-to-Video feature, generating strong engagement and excitement around the new release. The project marked a milestone in my career as it was the first time I led another motion designer, taking on both creative and leadership responsibilities while delivering a promotional piece that aligned with Filmora’s evolving brand identity.
Marketing Director Eric Liu
Art Director Edgar Marquez
Lead Designers Thiago Scalzo Lopes
Motion Designer Thiago Scalzo Lopes
3D Assets Guilherme Veloso
Project Manager Baidik Deb