Microsoft + Wondershare
Situation
In May 2025, Wondershare Filmora was invited by Microsoft to participate in MSBuild 2025. For this collaboration, we needed a high-impact explainer video to showcase a new AI workflow and microchip designed to enhance Filmora’s desktop capabilities.
2. Task
The goal was to create a high-impact explainer video that could simplify these highly technical concepts into an engaging, easy-to-understand story for a global developer audience.
3. Action
We collaborated closely with both Filmora’s product team and Microsoft’s marketing team to ensure technical accuracy while keeping the visuals compelling. I used Adobe After Effects, Illustrator and Kling AI to create clear motion graphics that balanced technical depth with visual simplicity.
4. Results
The video was showcased at MSBuild 2025, helping position Filmora as an innovator in AI-powered creative tools. It successfully communicated the product’s value to thousands of developers and users worldwide, strengthening Filmora’s visibility as a partner in Microsoft’s ecosystem. Microsoft Build typically draws over 20,000 attendees from more than 100 countries.
Marketing Director Kristy Zhang
Art Director Anderson Magri
Graphic / Motion Designer Collaboration: Edgar Marquez, Thales Macedo and Alice Liao
Project Manager Baidik Deb
Video Producer Andres Lopez