Filmora en Barcelona (Evento)

  1. Situation

Wondershare Filmora in Spanish Channel partnered with the Dream Build Connect creative event in Barcelona to strengthen the brand’s visibility among European creators and filmmakers. The goal was to highlight Filmora’s presence and engagement with the creative community through an impactful social media video that captured the event’s atmosphere, innovation, and spirit of collaboration.

2. Task

I was responsible for developing a short-form video that communicated Filmora’s brand identity while showcasing key event moments — including workshops, creator interactions, and the Filmora booth experience. The challenge was to create a dynamic and engaging piece that would resonate with global audiences across Filmora’s social platforms, reinforcing the connection between creativity, community, and technology.

3. Action

I directed and edited a highlight video that blended cinematic event footage, motion graphics, and brand storytelling. My process involved:

  • Selecting and organizing event footage that best conveyed Filmora’s brand tone and the vibrancy of the event.

  • Designing animated lower thirds and transitions using Filmora’s color palette and visual system to ensure brand consistency.

  • Syncing visuals with upbeat music to maintain a youthful, energetic rhythm aligned with Filmora’s social identity.

  • Collaborating closely with the marketing team to refine messaging and optimize the video for Instagram, TikTok, and YouTube Shorts formats.

4. Results

The final video successfully captured the creative energy of Dream Build Connect and amplified Filmora’s presence among creators in Europe. It generated strong engagement on social media, attracting positive feedback from the creative community and reinforcing Filmora’s positioning as a platform that empowers storytellers worldwide. The campaign helped enhance brand perception as approachable, innovative, and creator-focused.

Marketing Director Paola Forza
Art Director Greg Garcia
Video Producer Edgar Marquez
Project Manager  Emmanuel Garcia
Host Naomi Suarez