Back To School (Filmora)

Every Year Wondershare works on a Back to School campaign to create Brand Awareness, Product conversion and facilitate engagement across all the channels from defined groups related to the Back to School environment. (Students, Parents, and Educators).

Our priority is to communicate our Video Creativity product segments to stimulate user generated content through awards and prizes published on social media or other channels.

Tonality

Summer dream (Refreshing, association with summer happiness, imaginative); Sense of humor and Young; Empower creativity with simple, easy solution.

Target Market

Student,（13 – 22+ with purchasing power） Record their life with video & share on social media platform.

Sub-Theme Slogan For Audience

Back to School (Back to SPORTS), Back to School (Back to ADVENTURE), Back to School (Back to FRIENDS).

Objectives

1. Brand Awareness and Exposure: impression + New users from defined groups;

2. Brand Engagement: Engagement across channels from defined groups;

3. Conversion: Product download, purchasing, and traffic conversion from defined groups

Key Visual

I developed an animated key visual that brings the campaign’s concept to life. The piece includes the color palette and typography system designed for the client to express their desired tone of summer happiness, humor, creativity, and youthful energy.

Animation (For Social Media Channels)

I produced an animated short video reel for social media applications (1080x1920 format) to demonstrate how the campaign’s concept could be translated into motion. The piece preserves the core visual language — the vibrant color palette, playful typography, and dynamic rhythm — while conveying the same sense of summer happiness, humor, creativity, and youthful energy established in the key visual.

Banners and Applications

I designed a key visual solution / concept with three different personas representing Gen Z where I highlighted in a playful, fresh new look the capabilities of using the software. I also made a short animation for a social media post.